From Cold to 3x Leads in 90 Days
A complete digital overhaul — brand refresh, paid ads, and SEO — that tripled qualified leads in a single quarter.
Client: TechScale · Engagement: 90 days
312%
Lead Increase
-48%
Cost Per Lead
4.7x
ROAS
The challenge
TechScale had a strong product but a forgettable brand and an unpredictable lead engine. Demos were inconsistent, paid spend was leaking, and the sales team was prospecting cold most weeks. The mandate: make the pipeline predictable in one quarter without doubling the budget.
Our approach
- Rebuilt the visual identity and messaging around a single category-defining promise.
- Audited every Meta and Google campaign — killed bottom-quartile creative, doubled down on winners.
- Launched 4 net-new landing pages, each tied to a single high-intent keyword cluster.
- Set up a weekly creative sprint: 8 new ad variants tested per week, top 2 scaled.
The outcome
Within 90 days qualified demos tripled and CPL dropped by nearly half. The brand refresh gave the sales team a story buyers remembered, and the new ad system made every rupee of spend traceable to pipeline.
Within 90 days our qualified leads tripled and the brand finally looked as serious as the product. Oivee is the rare agency that obsesses over both.
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