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D2C / E-commerceBrand IdentityPaid AdsWebsite Development
5.2x ROAS and a Brand People Remember
End-to-end brand build plus performance marketing that turned FreshBrew into a recognizable D2C brand with profitable unit economics.
Client: FreshBrew · Engagement: 4 months
5.2x
ROAS
+340%
Brand Recall
₹12L+
Monthly Revenue
The challenge
FreshBrew was burning ad spend at a 1.8x ROAS — under their break-even — and had a brand that buyers couldn't pick out of a lineup. The funnel was leaking at every step from ad to checkout.
Our approach
- Rebuilt the brand identity, packaging direction, and tone-of-voice from scratch.
- Re-architected the website around a single primary SKU and one high-converting bundle.
- Switched ad strategy from product-led to story-led creatives (UGC + founder POV).
- Implemented post-purchase upsells and a 7-email retention flow.
The outcome
In the first month after relaunch, ROAS jumped from 1.8x to 5.2x. Brand recall in unaided surveys grew 3.4x. Monthly revenue crossed ₹12L with healthier unit economics than they'd ever had.
ROAS moved from 1.8x to 5.2x in the first month. They didn't just run better ads — they rebuilt the whole funnel around what actually converts.
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